The commercial's full of that race/class trade-off that Warrington specialises in

The commercial's full of that race/class trade-off that Warrington specialises in. There we are in somewhere green and delicious, a coffee plantation Deep green with a nice estate house in the background I'm assuming it's meant to be Kenya. And there's Warrington looking out of the window as the plantation owner or manager. Outside there's an argument between two white men, an old bloke and a ginger student type around an open truck piled with sacks of coffee beans.Young ginger, the clever-clogs little sneak, is accusing the older man of planning to send high quality Arabica to Kenco for their instant coffee.Warrington separates them.

"Kenco use the same beans in their Instant as in their Roast and Ground." He starts bantering with the young man "I commend your enthusiasm Remind me, who are you?" He's a gap-year boy. "Gap between the ears, if you ask me."The whole thing's made to a formula that hasn't changed for 40 years; you can just see it plotted out on storyboards: "We open on a picturesque coffee plantation in Kenya..." The Kenco positioning is dogged and literal-minded - that Kenco instant is more like "real" coffee because it comes from a proper coffee brand. But instant and ground are two different drinks.People who only drink instant don't care much about poncey claims about better beans and people who care for proper coffee don't believe that instant will ever taste remotely like it.Still, Warrington's character, reversing our status expectations with a black authority figure and his lovely louche voice jacks it up several notches.Peter sru.co.uk. Twelve months ago Martin Newland was editing The Daily Telegraph and hosting a conference dinner attended by David Cameron and George Osborne. A year on, Newland, driven out of the editor's chair at the Telegraph, is writing for The Guardian, about last year's dinner - his guests now leader of the opposition and shadow chancellor.

The party and the paper that historically represents it have moved on. For all the Telegraph's hubs, spokes, pods and 21st-century newsroom, on the evidence of last week the party has moved on more than the paper. As Newland put it: "I sensed that, for the first time in years, a Tory leadership battle would be reported on, rather than shaped by, the Telegraph." The battle fought and won, that remains true today. And not just for the Telegraph. How good a press did Cameron and the Conservatives hope to gain in Bournemouth? The best answer for the party leadership was "so-so" rather than "marvellous". And so it was, particularly from the papers which matter to the Tories - the ones the rank and file read.The word of the week was "beef", which would doubtless have pleased Boris Johnson, as long it was in pie form.