NASDAQ:ERTS and Dr Pepper today announced that thecompanies have entered a multimillion-dollar marketing agreement that bringsoriginal content to Dr Pepper consumers via

(NASDAQ:ERTS) and Dr Pepper today announced that thecompanies have entered a multimillion-dollar marketing agreement that bringsoriginal content to Dr Pepper consumers via EA`s blockbuster portfolio of games.Gaming fans may have access to exclusive premium content on select EA titlesthroughout 2010 with codes found on more than 500 million Dr Pepper products. "We`re proud to partner with an innovative marketing company like Dr Pepper thathas such a rich heritage," said Elizabeth Harz, Senior Vice president of GlobalMedia Sales for Electronic Arts. "EA is always looking for new ways to reach itsfans, and by aligning with Dr Pepper, we`re able to offer consumers premiumcontent that enhances the gaming experience." "The first-of-its-kind partnership with EA will give Dr Pepper fans an unrivaledexperience by adding exclusive value to their games such as new levels anditems," said Tony Jacobs, Vice President of Marketing for Dr Pepper. "EA is theonly media company that could reach our target audience with the breadth anddepth of titles for gamers on any gaming platform." Gamers will experience many facets of this campaign ranging from co-brandedretail initiatives to unique gameplay enhancing items for many of the popular2010 titles and only available to Dr Pepper fans. The Sims 3 is the first titleto participate in this campaign beginning early next year and will allow gamersto experience a variety of original content. For example, codes from speciallymarked Dr Pepper packages will unlock exclusive premium downloadable contentthat may include one-of-a-kind beach party items or all the elements of aperfect fall tailgating party. "The Sims team is particularly excited about this offering because the Dr Pepperteam shares our passion for introducing its brand to our player community inways that will add to the players` experience," said Steve Seabolt, VicePresident of Global Brand Development for The Sims.

"This will include exclusivedownloadable content available via our TheSims3 community site. We have hugeconfidence that this `opt-in value add` will have our players thinking verykindly of the Dr Pepper brand." Additional details of the relationship will be announced in the future About Electronic ArtsElectronic Arts Inc. (EA), headquartered in Redwood City, California, is aleading global interactive entertainment software company. Founded in 1982, theCompany develops, publishes, and distributes interactive software worldwide forvideo game systems, personal computers, wireless devices and the Internet.Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM,EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2billion and had 31 titles that sold more than one million copies.

EA's homepageand online game site is More information about EA's products andfull text of press releases can be found on the Internet at About Dr PepperDr Pepper, a brand of Dr Pepper Snapple Group (NYSE:DPS), is the oldest majorsoft drink in the United States. Since 1885, the 23 flavors of Dr Pepper haveearned legions of fans that enjoy its unique, refreshing taste. The brand isavailable in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leadingproducer of flavored soft drinks, marketing Dr Pepper and 50-plus other beveragebrands across North America and the Caribbean. For more information on DrPepper, visit or at EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks ofElectronic Arts Inc in the U.S and/or other countries.